“Why SEO is important in ranking the website?”
Well-optimized websites get increased traffic over time. Without SEO search engines won’t be able to rank up websites and the searchers are unable to find your sites.
If you want to bring them to your site, you need Search Engine Optimization.
Good SEO practices will result in increased chances of being found by your audience, get more social media attention, and more sales or revenue.
Although it is considered a complex framework since it has several stages and a set of controls.
An introduction to SEO:
SEO or Search Engine Optimization is the strategy that attempts to get targeted traffic to a website. It is a practice that helps to make Websites appear in a high position in the organic search results.
Organic search results mean that these results are not sponsored.
Optimizing your website for search engines will result in a higher ranking and give you advantages over non-optimized sites.
Main categories Of SEO:
As mentioned above SEO, is not a static process rather it has different stages and rules.
SEO is mainly divided into three different categories.
On-page SEO
Off-page SEO
Technical SEO
“On-page Search Engine Optimization takes place within the sites, while Off-page Search Engine Optimization takes place outside of the sites.”
On-page SEO:
On-page SEO refers to those activities that you do on the page or the Website to earn more traffic and rank high in the search engine.
These factors can have a large impact on the ability of a page to be ranked up if properly optimized.
The important On-page factors that affect the ranking of a page in the search engine are:
Keyword research
Title Tags
Meta description
Header Tags ( H1 to H6)
Content Optimization / SEO writing
Images Optimization
Off-page SEO:
Off-page SEO refers to those activities that you do outside of the website to rank high in search engines.
The main off-page factors that affect the ranking of a page in the search engine are:
Link building/Backlinking
Email Marketing
Social Media
Technical SEO:
Technical SEO refers to improving the technical aspects of the websites. Its helps search engine crawl and index website more effectively.
Here are some of the main aspects of Technical SEO:
Crawl ability
Site Speed
Security
Why SEO is important in ranking Websites?
Now a day, many businesses and organizations look for SEO because they know they will get benefit from it.
An optimized website earns more organic traffic. The purpose of SEO is to improve the ranking of the site in search results. When your site appears high in searches, it attracts more traffic and then ideally converts that traffic into leads and customers.
Besides improving Website searchability and visibility, it ensures trust and credibility more than ever. The aim of SEO should build trust with the user. SEO and user experience together result in business success.
Today, SEO is considered an essential part of marketing strategy. It can help in building your brand. You have to create content that fulfills the need and interests of your audience.
SEO helps your business to find out by your targeted audience as they are searching for information.
How does Search Engine Optimization (SEO) Work?
SEO is utilized through a search engine such as Google, Yahoo, bins, etc. The search engine wants to provide the best information to its user.
SEO is a process that is used by many organizations to make sure that their sites rank high in the search engine for relevant keywords and phrases.
Now let’s have a look at all the three categories of SEO that how they work for a website.
Factors that affect On-Page SEO :
Some of the important factors of optimization take place on your website.
The most important thing is that you should focus on your user and their experience on your website.
Focusing on making a great site for the user will results in a better ranking because you are offering what they want in the first place.
Keyword Research:
Keyword research should be the first step of SEO Strategy. Before writing website content, it is mandatory to do proper keyword research because it will make clear which search terms are used by your audience.
Keyword research is a process that involves the identification of popular words or phrases that people use in search engines and strategically used them in content so that your content appears higher on the search engine result page (SERP).
Your content must have a long-tail key phrase. Long-tail keyphrases are those that consist of three or four keywords.
These long-tail key phrases are even more specific and have less competition so it becomes easier to rank for them.
Before doing keyword research, make sure you have these key steps in your mind for better and comprehensive research:
Define your company’s mission
Make a list of key phrases
Research your competition
Tools for keyword research:
Similarweb.com
Ubersuggest
Title Tags:
The title tags are the Html elements that tell the search engines what your page is about. It specifies the title of the web page and appears on the search engine result page.
It is simply the headline on the Search engine result page (SERP).
For example, if you search “keyword research” you will see the top result from the keyword research tool | Try SEMrush for free
Meta Description:
A Meta description is the Meta tag consist of 155–160 characters that summarize the content of the web page. The Meta description will appear under the page’s URL in the search engine. It is also known as a snippet.
It is also important to use keywords in the Meta description if you want your site to be appearing in searches.
Header Tags ( H1 to H6):
HTML defines six levels of headings. These HTML headings are H1, H2, H3, H4, H5, and H6. H1 is the highest level and H6 is the least.
Header tags make the structure and context of the article.
Header tags are used to differentiate the Main headings (H1) and subheadings (H2 to H6) of a page from the rest of the page content.
Content Optimization / SEO writing:
High-quality content is one of the most important factors in the SEO framework. SEO-optimized content help websites to appear on the first few pages of search engines when someone searches for that specific keyword.
There is a couple of reasons for which SEO-optimized content has great importance.
First of all, Google’s mission is to provide useful information to its visitor, so we aim to provide the best possible information.
If your text is well structured and written, Google is much more likely to understand what your content is about. It ultimately has a positive influence on your ranking.
The key elements of great content:
Original
Readable
Findable
Image Optimization:
Image optimization is another important aspect of SEO strategy.
It is important to add images to a blog or article because it brings an article to life.
If images are used with care, they will make content more appealing and readers can better understand your article.
Images are not just important for your readers, rather it also contributes to Website SEO because images entice people to click your post.
By optimizing images, you provide both users and search engines with a textual description of the image.
Images have a big impact on the site’s loading times. Loading time is incredibly important for both UX and SEO. The faster the site, the easier it is to visit and index a site and also increase the chance of ranking in image searches.
Factors that affect Off-page SEO:
Some of the important factors of optimization take place outside of your website.
Although people think that Off-page SEO is just about Link building, it is not true it goes beyond that.
Many other activities like Email marketing and Social media Strategies also contribute to Off-page SEO.
Link building/ Backlinking:
Link building is the process of getting links from other sites pointing to your site. These are called backlinks.
Link building should be a part of the growth strategy because links help generate traffic to your site directly.
Importance of backlinking in SEO:
It adds value to the page that it links to
It adds value to the entire receiving domain
It helps the search engine understand the topic of the site.
It results in direct traffic.
Email Marketing:
Email marketing is an act of sending commercial messages, using email. It is a highly effective marketing strategy for sending emails to customers.
Email marketing does not have a direct effect on ranking because the search engine cannot crawl your newsletter.
Tips to create a newsletter:
Choose a good subject line
Start with something important
Add a clear call-to-action
Social media Strategy:
Social media plays an important role in a good SEO strategy. Social media are not being ignored at this age, as their popularity is rising. Website popularity on social media ties with SEO more with more.
A great place to start your social media strategy is by answering the following three questions:
1. Who do I want to reach with my social media?
2. Which social media suit my business?
3. Where I can find my target audience?
Factors that affect Technical SEO:
Technical SEO is another aspect of SEO strategy. No matter how the best content you have on your site, if your technical SEO is messed up, you won’t rank.
Important elements in technical SEO include crawling, site speed, and security.
Crawlability:
One of the most important aspects of technical SEO is Crawlability. Crwalibility is the ability of the Search engine to crawl and access the content of the page.
If your website or page on the website is blocked, you are saying to Google that does not come on your site.
What could prevent Google from crawling your site:
The robots.txt file
You can generate a .txt file (a text file) named robots.txt to tell Google not to crawl a page or a part of your site.
The HTTP header
By using HTTP header tags you can prevent the search engine from crawling and indexing a page
Robots meta tags
By using robots Meta tags you can prevent Google from indexing a page. Robots Meta tags are short pieces of code that tell Google what they can and can’t do.
Site Speed
Site speed is defined as how fast your site is. Site speed can be determined in various ways and at different moments while loading a page.
the time until you see something happen on the screen
the time until the entire page is loaded
the time until the site is ready to be interacted with
Security:
There are two sides to security: User security and website security.
Website Security:
Website security is an important factor in your ranking. If your website is SSL secure, no one can steal information from your website.
How to improve website security:
Don’t use ‘admin’ as a username
Use a less common password
Necessary precautions for each platform
User Security:
Feeling secure is important for the user. Users engage with your website. They do this over an HTTP connection.
Security helps increase conversion, so more people will buy things from your site or sign up for your newsletter.
Use of HTTPS:
HTTPS secures the process. HTTPS encrypts the connection between the browser and the site and makes sure that no one can take away the data sent between those two.
Conclusion:
Search engine optimization is an important factor in ranking a website. Without Optimizing the website you can’t rank high in position in search results and can’t get more traffic.
If you want SEO strategy successful, you have to adopt all the three aspects of SEO i.e. On-page, off-page, and technical SEO.
